Research and Planning Evaluation 3

Role of a magazine distributor

The role of the magazine distributor is to provide the publisher a route to market their magazines and put them on the market and because they have achieved economies of scale, they are able to do this at a low cost.

Who RnB Magazines get distributed by

http://www.ipcmedia.com/
 http://www.bauermedia.co.uk/brands

IPC media
IPC media are the UK's leading magazine publisher, they are committed in working in partnership with consumers and advertisers. They sell over 350 million of different magazines every year. they are owned by Time Inc. which is a multinational company and are very popular.

Bauer Media
Bauer media are Europe largest privately owned publishing group, the Group is a worldwide media empire that has over 300 magazines in 15 countries. They are a  multi-platform UK based media group which has many companies that operate in two main divisions which are magazine and radio and are widely recognised as being industry innovators.
The business is built on media brands with  personal relationships with readers and listeners. Their strategy is to "connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want".

 My Decision

The magazine distributor I want allow to distribute my magazine is  Bauer Media because in my opinion, I think they will distribute my magazine to a much wider RnB audience as I am attracting a niche market. My magazine will be able to be distributed in Europe which means more people will see my magazine which also means I will have more recognition. The business's strategy is very inspirational as they are aiming to succeed and I want my magazine to succeed in the market. Although IPC media sell over 350 million different magazines and are owned my Time Inc. which is a multinational company and which also means the magazines are sold worldwide, in my opinion, I think that it would be very expensive and I am not aiming to have my magazine published around the world.